Today everybody requires something
different. Here we present ‘Wraith’ by Rolls Royce, a difference with technology.
Wraith the name has been taken from a Scottish dialect which means
‘Guardian angel’. The Wraith is all about power style and elegance. It is the
most powerful car ever built. Luxury and comfort with a total difference and
the most stylish and unique thing about the car is the coach doors. It is said
for the coach doors that they are the most elegant way to enter the car. We
also think that Wraith can use it as a USP for the brand. The car was presented
at Geneva Motor show where other big shots were also available such as Ferrari,
lambhogrini, Mclaren and the list goes on for the show.
Mr. Marc Mielau said
that “As I say in marketing terms, when you talk about Rolls Royce you should
expect the unexpected. This was the unexpected. Mostly we surprise with
features on a car, this time we surprised with an entirely new car, a concept
car. With Wraith, on one hand, we’ll attract those customers who collect our cars
since years, and on the other hand the fans of the brand who love the brand,
but those who want something more dynamic and tailor made. Like a suit, but in
a more informal way.
Most importantly, people who drive super sports car now
have something more dynamic which is also comfortable. Which is a Rolls Royce”?
He further said that this car is designed for two-tone paints. The bonnet flows
back, the air intakes are deeper. They’re details you can really appreciate. It
makes the car sportier and more dynamic, without changing the genes of the car.
When you see the car, you say it is a Rolls Royce. What is it? It is different.
But, it is a Rolls Royce. India has to wait for Royal Royce and it would be the
best suited car for the sub continent said by Mr. Marc Mielau.
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