Its amazing how Audi Ditches Diesel to come up with a plug – in  hybrid car as it was against electric cars even five years back.

Most of the customers are afraid of purchasing electric cars, as some unscrupulous car makers have left some strange reactions in the minds of customers. Now the latest trend is that the car makers are going to plug in hybrids, where you have an electric motor along with the normal petrol or diesel engine. So, this has enabled customers to take benefits of both the world. Even a staunch diesel car maker, audi, has decided to launch Audi A3 PHEV, which is a plug- in hybrid. Launching this hybrid is putting the best foot forward to launch an electric car in the future.

Way back in 2008, the CEO of Audi’s north American operations said that electric cars cannot be the way of the future. He was of the opinion that both the customers and the technology are not yet ready to embrace electric cars. Audi started with a complete electric car in 2009, called the e – tron, which was quite a stunner. After that they discreetly made A3 electric and plug-in hybrid tests.

In the 2013 Geneva Motor Show, they had vouched for the plug in hybrids, and told that only electric cars are not in their scheme of things now. The Audi A3 PHEV feature is the best in the class. It comes with a 1.4 L TFSI gasoline engine that is turbocharged. It is capable of generating a maximum power of 148 HP, and the electric motor is also a very efficient one, and generates a power of 101 HP. The car comes with a six speed transmission, which delivers all the power to the front wheels of the car. The new plug – in hybrid A3 is yet to be launched, and the Audi A3 Price Audi A3 PHEV will be around 38,000 Euros.     

The Indian Sensational luxury car growth king Audi India now game for a new plan. Audi India will be going to provide cheaper cars in India.

In some of the press interview’s Audi India has claimed itself the fastest growing luxury car brand maker in India. Audi India says about India that people have recognized the brand Audi and paid importance in purchasing and making it grow. Audi car price in India is 29 lakhs to 153.84 lakhs. Now predictably Audi India has been gaming some new plan for the sub continent. The different road map is going to be soon ready for the Indian context. Audi India wants to provide the cheaper or the cheapest Audi brand cars in India. Audi India has a plan to move the production part to India so those consumers who adore so much the brand Audi should get Audi’s cheaper cars. Predictably this might be possible that the step is taken forward for doubling the growth process for the brand Audi in India. Michael Perschke, head, Audi India, says that by 2014 the company expect to have more than 90 percent local manufacturing. Audi’s car prices will be at around 30 lakh segment for the first time. That will mean 40-50 percent cost savings on higher end cars and 30-35 percent on lower models.

“India has huge potential in the long term. We could see hiking of the 30 million euro investment announced by our board for the previous five years,” But then again, Audi is not expecting a completely smooth ride here in India. With the budget increasing duty on CBU's or completely built up units of foreign luxury car makers. Its margins are likely to be hit in the short term. But Perschke says while the auto sector has been having a bumpy ride and the "feel-good factor" maybe missing in the short term. India's long term potential is comparable to other big markets like China he also added that ‘if it sticks to course, it is confident of eventually getting to the top spot in the luxury car race here in India, maybe as early as next year in 2014’.