The Indian Sensational luxury car
growth king Audi India now game for a new plan. Audi India will be going to
provide cheaper cars in India.
In some of the press interview’s Audi India has claimed itself the fastest growing luxury car brand maker in India. Audi
India says about India that people have recognized the brand Audi and paid
importance in purchasing and making it grow. Audi car price in India is 29
lakhs to 153.84 lakhs. Now predictably Audi India has been gaming some new plan
for the sub continent. The different road map is going to be soon ready for the
Indian context. Audi India wants to provide the cheaper or the cheapest Audi
brand cars in India. Audi India has a plan to move the production part to India
so those consumers who adore so much the brand Audi should get Audi’s cheaper
cars. Predictably this might be possible that the step is taken forward for
doubling the growth process for the brand Audi in India. Michael Perschke,
head, Audi India, says that by 2014 the company expect to have more than 90
percent local manufacturing. Audi’s car prices will be at around 30 lakh
segment for the first time. That will mean 40-50 percent cost savings on higher
end cars and 30-35 percent on lower models.
“India has huge potential in the
long term. We could see hiking of the 30 million euro investment announced by
our board for the previous five years,” But then again, Audi is not expecting a
completely smooth ride here in India. With the budget increasing duty on CBU's
or completely built up units of foreign luxury car makers. Its margins are
likely to be hit in the short term. But Perschke says while the auto sector has
been having a bumpy ride and the "feel-good factor" maybe missing in
the short term. India's long term potential is comparable to other big markets
like China he also added that ‘if it sticks to course, it is confident of
eventually getting to the top spot in the luxury car race here in India, maybe
as early as next year in 2014’.
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