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Maruti Suzuki has organized Beat the Heat Campaign May 2013. The Campaign will include free car checkup, True Value evaluation and exchange,


Auto majors make loads of alluring offer to woo consumers. Maruti Suzuki has been doing such an act by introducing a mega customer care air conditioner maintenance camp. The idea to attract consumer by giving such alluring offers is really good. Officially the camp was organized across India on 25th and 26th May. Company name the campaign as ‘beat the heat’. The idea of the company the company is to organize a service camp because the summer’s are on their peak and consumer wants their car AC’s to work on their full potential. The company will be providing free AC checkup through an experienced team of workers. The company will be providing services like free wash and polishing. Exchange offers and the true valuation of cars are also available for best seller cars and used cars.
We can say that this would be a great Idea of making higher sales. The company was expecting that there would be a foot fall of 85,000 consumers. This number was just a calculation on predictions across India. A professional team of auto major checked consumers cars thoroughly. The company is well known for providing best assistance to consumers and this will be a next step in this revolution. An official from Maruti Mr. Mayank Pareek said that “At this time, with summer at its peak, customers obviously want air-conditioning in their cars to deliver top performance. We want to address this for as many customers as we can, as soon as possible. We are therefore using the entire national service network of Maruti Suzuki to service customers over a single weekend”.

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